Vevo remains best watched YouTube channel

182 million US Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion, according to Comscore’s Video Metrix.

Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in November with 153 million unique viewers, followed by NDN with 55.7 million, with 53.8 million, Yahoo! sites with 52.3 million and Vevo with 52 million.

Nearly 40 billion video content views occurred during the month, with Google Sites generating the highest number at 12 billion, followed by AOL, Inc. with 695 million. Google sites had the highest average engagement among the top ten properties.

The November 2012 YouTube partner data revealed that video music channel Vevo maintained the top position in the ranking with 50.6 million viewers. Maker Studios climbed into the #2 position for the first time with 28.1 million viewers, followed by Machinima with 26.2 million, Fullscreen with 26 million and Warner Music with 25.8 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (69 minutes per viewer) followed by Maker Studios (38 minutes per viewer). Vevo streamed the greatest number of videos (575 million), followed by Machinima (511 million)

Other notable findings from November 2012 include: 85.5% of the US internet audience viewed online video; The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 20.8% of all videos viewed and 1.8% of all minutes spent viewing video online.