New high for streaming media players

Streaming media player unit shipments hit a new high in 2012, according to the Multimedia Research Group (MRG). Apple TV is the leading product in this area.

The growth of “over the top” (OTT) video services is attracting attention to consumer electronics products that can efficiently support streaming media services. One of these products, the streaming media player, has enjoyed significant growth over the past two years.

Streaming media players, sometimes called OTT set-top boxes or digital media adapters, consist of products such as the Apple TV, the WD TV Live, and the Roku HD.

While these products are among the ‘success stories’ of the streaming media player market, there have also been more than a few high-profile busts. Among this latter category are streaming media player products like the Logitech Revue, Seagate’s GoFlex TV HD Media Player, and Google’s recent Nexus Q.

In 2011, worldwide unit shipments of streaming media players grew to 6.8 million units. However, demand for these products continues to increase steadily and MRG in projecting that total unit shipments will exceed 8.3 million in 2012.? Despite market challenges, demand projected to remain healthy through 2016.

Key findings from this study included: worldwide streaming media product revenues are forecasted to grow 20% in 2012 compared with 2011.

Apple TV remains the leading streaming media player product on the market, recording over 40% of all global product shipments in 2011. Since 2007, Apple has shipped over 13 million Apple TV products.

The worldwide installed base of streaming media players is expected to grow more than 30% in 2012, slowing to just over 10% by 2016.