MegaFon, one of Russia’s ‘big three’ mobile companies, has announced plans to enter its digital TV market.
Quoted by AKTR and RBK Daily, Vitaly Starobudov, COO of its wholly-owned subsidiary Megalabs, said that it was a logical continuation of the company’s three screen strategy.
It envisages securing at least 1.5 million viewers across all devices (TVs, tablets and phones) by 2015, selling TV solutions to third part providers.