Telefónica’s Global Video Platform (GVP) will allow its subscribers to access video services such as live TV, video on demand and premium services, simultaneously over any network for any device.
A number of players will combine different components including IPTV middleware, OTT back-office, digital rights management systems and content management systems.
Vivek Dev, director of digital services at Telefónica Digital, said: “We want people to be able to get their content whether they are on IPTV or OTT (over-the-top) networks, on mobile or fixed. We chose Ericsson as the primary integrator because of their TV expertise as well as their knowledge in the IT domain.”
Telefónica’s own R&D unit is to develop and launch the user interface.
Paolo Colella, head of consulting and systems integration at Ericsson, added: “Our role as prime system integrator is to make the service seamless across the multi-vendor environment, and with our managed services we ensure the global video platform runs with the high level of quality expected every day by Telefónica and their customers.”
Operating in 25 countries, Telefónica is one of the world’s largest telecommunications companies.