Channel 4 assesses 4oD

Digital TV Summit 2012 – LONDON. One in three people aged 16-24 are now registered users of the Channel 4 on demand service 4oD.

Furthermore, according to Sarah Milton, head of VOD at 4oD, Channel 4, the service now has 6 million core registered users and 4-5 million monthly unique users.

Some 10 million people use 4oD across all devices per month. Milton also said that the service expects to have half a billion streams this year.

She added that 44% of viewers say they watch more Channel 4 programming once they have registered.

Mobile usage of 4oD meanwhile stands at 15%, up from 1% just a year ago.

Future developments include the launch of feature allowing viewers to download programmes and then watch them online.