Sport drives multiscreen growth

FUTURE TV ADVERTISING FORUM – London. ESPN has noted a 30% increase in usage on multiscreen, according to Alan Fagan, the company’s head group of sales, ESPN.

Speaking in a panel discussion entitled Making multiscreen part of the advertising mainstream, he added that there was 30% more usage in the case of mobiles and 100% on tablets.

Significantly, when commenting on the second screen environment, Fagan said that ESPN has yet to decide whether it wants to own it or work with partners.

It has already worked successfully with some of the latter including Zeebox.