Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. It is anticipated that Sky Sports will be added in the next few months.
Now TV is already available on PC, Mac, iPhone, iPad, selected Android smartphones, and other connected devices including YouView.
The move had been anticipated following last July’s $45 million (€37.03 million) investment made by News Corp and BSkyB in Roku.
Simon Creasey, Director of Now TV, commented: “Following today’s launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while at the same time can continue to enjoy access out and about via iPad and smartphones. At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”
Now TV continues to play on the speed at which it can bring content to market, emphasizing that it is able to access the latest Hollywood blockbusters, often six months after their cinema release, and 12 months before they debut on Netflix or Lovefilm.
Two Roku models are available in the UK market, the Roku LT and Roku 2 XS boxes, available at £49.99 and £99.99 respectively.