Nagra and Kantar combine for viewer behavior service

Nagra and Kantar Media are to offer a new subscriber behavior service that will provide platforms with a wealth of data, while protecting viewer privacy.

The service will be pre-integrated with OpenTV 5, the latest interation of the middleware, now described by the Kudelski Group company as its “most open media convergence platform”.

“By combining Kantar Media’s world-class experience in audience measurement and research with our newest multi-device, multi-service technology, we are giving our customers access to some of the most advanced reporting and analysis capabilities available today,” said Samir Mehta, senior vice president, DTV Solutions for Nagra. “Together, we’re making it possible for them to capture critical subscriber generated information such as PVR and advertising interactions and taking a major step toward enriching and personalizing the television experience.”

Nick Burfitt, global director of return path data services at Kantar Media Audiences commented: “The larger number of new digital platforms and channels presents fresh audience measurement challenges for broadcasters and service providers. By working together with Nagra we hope to help service providers gain a deeper understanding of their subscribers’ viewing habits to enable a more effective pay-TV strategy that will ultimately help grow their business.”

The new service offers tools for accurately measuring viewer behavior on in-home television devices with minimal change to a service provider’s existing infrastructure. It will enable service providers to improve their channel line-up and subscription tiering, provide personalized content, and measure usage of service offerings such as PVR, VOD or interactive applications. It will also be possible to measure the value of ad campaigns.