The French Groupe AB has unveiled the new station identity of its thematic motor sports channel AB Moteurs.
The channel’s new identity will be launched on air on December 18.
According to the broadcaster the new ident show “a more masculine side full of adrenaline, stronger and more assertive,” according to AB Moteurs spokesperson.
The channel was created in March 1996 for the AB Sat package under the name Automobile as a channel dedicated to cars.
The channel was renamed AB Moteurs in 1998 and broadcasts programmes with all kinds of motor sports: cars, bikes, aeroplanes and boats, broadcasting a number of races live, in competitions with the other French sports channels, Motors TV Eurosport and Sport+.