Tilman Eberle to revamp Viewster’s marketing

Video on demand service Viewster has hired Tilman Eberle to revamp the company’s global marketing strategy.

Viewster seeks to establish itself as a leading subscription-free alternative to Netflix and Lovefilm in the UK.

Since its launch in 2007, Viewster has grown rapidly and is now available in 120 countries worldwide. Offering a wide range of current and classic films and TV series to watch for free with ads or for a small fee, Viewster has seen its user base increase almost sevenfold in the last 12 months. A whopping one billion videos have been viewed since the start of 2012.

Tilman joins Viewster from Doodle, the popular online scheduling service, where he oversaw global marketing during a four year period of explosive growth that has seen the service become a ‘go to’ for many people looking to schedule social events with friends, family or colleagues.

With a career spanning more than a decade, Tilman has held various corporate comms and marketing roles at companies including Orange (Switzerland) and Burson-Marsteller.

In his new role as head of marketing and communications at Viewster, Tilman will be tasked with raising the Swiss company’s profile worldwide, as competition in the crowded video on demand market heats up.

In the next few days, Tilman will launch Viewster’s first major marketing drive. The global campaign will see Viewster release its first Facebook application as it kicks off a search to find the world’s biggest movie buff. The movie trivia game will pit move fans across the globe against each other in a race against the clock to identify films and actors.