MTG widens Polish reach

Modern Times Group (MTG) has entered into a strategic cooperation with Cyfrowy Polsat, the operator of Poland’s leading DTH platform.

As a result, Viasat’s Explorer, History and Nature factually pay-TV channels will be made available on the platform from this month.

The channels, which will be offered in Cyfrowy Polsat’s Family HD package, will start to carry commercial from the beginning of 2013, with ad sales handled by Polsat Media.

They will also be co-branded in the Polish market from the beginning of next year.

Cyfrowy Polsat currently has around 3.56 million subscribers, some 2.8 million of whom receive the Family HD package.

The three channels will also continue to be offered on other third party and IPTV platforms in Poland.