As of today 500,000 subscribers to the Swedish IPTV operator can view the channel, which will be priced at a monthly SEK 79. On TV it will broadcast in the HD format and it will also be available on computer, phones and tablets.
HBO will be available to all Telia customers for the first six months.
Popular US shows including Game of Thrones (pictured) will be available with Swedish subtitles within 24 hours of their stateside premier.
“This is exactly what customers want. The latest episode of your favorite series – right after the premiere in the US and all the seasons of the existing and new series if you have missed an episode or get knowledge of a series you haven’t watched,” said Kent Jonsson, consumer marketing manager for broadband services at Telia, adding it was great fun to be the first operator in the region to carry the channel.
Finland will launch later in 2012, with plans to also offer the channel in Norway and Denmark.
“We want to work with the most successful and leading companies. TeliaSonera’s position and its innovative approach in the Nordic market made them an obvious choice for us,” says Hervé Payan, CEO of HBO Nordic.
Asked to name their favourite HBO series, 22% of Swedes said Game of Thrones followed by The Sopranos (18 %) and True Blood (17 %).