Samsung US to integrate Yahoo TV

Samsung in the US will integrate Yahoo!’s Broadcast Interactivity platform into its 2012 Smart TVs.

Yahoo! Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrint, will be deployed in Samsung’s SyncPlus platform, enabling new opportunities for intelligent content discovery.

With this agreement, Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. Showtime Networks and National Geographic Channel are two of the initial TV programming partners.

The partnership also creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.

“By combining watching TV with engaging content, we can change the way audiences are entertained and informed,” said Ron Jacoby, VP of Connected TV at Yahoo!.

“We are thrilled that our expanded partnership with Samsung extends our platform’s footprint, enabling our content partners and advertisers to reach many more consumers. Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered.”

Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung’s 2012 Smart TVs in the US and will be integrated into future models of Samsung TVs.