Modern Times Group’s Viaplay multiscreen service has added a new download to go service that allows Apple iOS devices to store content for a maximum of 30 days.
The pay-TV service has also been extended to the PlayStation 3 gaming console for users in in Sweden, Denmark, Norway and Finland. Viaplay’s complete subscription video-on-demand (SVOD) offering from a large number of local and international content providers will be made available to console users with a PlayStation Plus subscription.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “Viaplay is the next step in our pay-TV strategy and enables us to extend the reach and availability of our market leading pay-TV content offering. MTG’s goal has always been to provide our viewers with as much choice as possible, and to offer them the very best entertainment both at home and on the move.”
The majority of Viaplay’s subscription video on demand content can now be accessed on a temporary download basis by Viaplay subscribers in the Nordic region.