Support for television funded solely by free-to-view services has increased significantly in the UK over the past two years according to Strategy Analytics’ ConsumerMetrix survey.
54% of UK residents now agree that all television, including sports and movies, should be funded solely through advertising and public funding compared to 49% in 2010. During the same period the percentage of people who disagree with the statement that nobody should have to pay for television has fallen from 32% to 23%.
This change in attitudes is equivalent to an increase of 8.4 million in the number of people who feel negatively towards pay television over the past two years. The survey also found increasing free TV support in Italy and France, but declines in Germany and the US.