TV 2 Denmark is to launch a new channel centred on leisure and the outdoors, garden, hobbies, food and home improvement. TV 2 FRI will go live next spring.
“I am looking forward to presenting our viewers with a channel that is unique in its profile and choice of programmes. TV 2 FRI is a strong alternative to existing channels in the territory. Mixed with a very strong TV 2- DNA, we believe that TV 2 FRI can become a popular channel with Danish viewers, said Maiken Wexø, head of TV 2 Networks, who will also manage the new channel.
The station is currently at the Mipcom programming market in Cannes looking for international content, but will also run local productions, the centerpiece of which will be a two-hour daily magazine that will broadcast from around the country.
Distribution is currently under negotiation, though deals are currently in place with Stofa, Waoo! and Canal Digital, subject to board approval.
TV 2 launched TV 2 News in December 2006, but subsequent launches have been put on hold due to EU consideration of the operation’s restructuring plan.
It also runs TV 2 Zulu, TV 2 Charlie and TV 2 Film. TV 2 Sport is currently in the process of being sold to joint venture partner Modern Times Group.