ThinkAnalytics joins MS Mediaroom

ThinkAnalytics has announced that it has joined the Microsoft Mediaroom IPTV partner programme.

The ThinkAnalytics recommendations engine will enable Mediaroom customers to deliver recommendations and intelligent viewing across IP-based video services to subscribers worldwide.

“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, Founder and CTO, ThinkAnalytics, in a statement.

“Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”

Mediaroom-powered TV services are being offered by more than 40 operators, delivering services to more than eight million consumer households. Operator partners include AT&T, Deutsche Telekom and Telus.

Separately, ThinkAnalytics’ recommendations engine has been deployed by more than 25 service providers, including Liberty Global, BSkyB, Virgin Media, ITV, and Telenet.