Video distribution and monetization specialist Rightster has appointed Robin Pembrooke as its VP of product & solutions.
The former head of ITV.com will focus on scaling Rightster’s product management and UX capabilities in the UK, US and India.
Charlie Muirhead, Founder and CEO at Rightster, said: “Rightster makes the task of distributing, promoting and getting advertisers for video content online more efficient and Robin brings a wealth of experience to the table in improving the quality, distribution and usage of online and on-demand platforms.”
Rightster works with several high-profile publishers across fashion, sport, news and media including The Guardian, ITN, MP & Silva, SNTV, IMG Fashion and British Fashion Council. Over 3,000 syndication partners are currently connected to the Rightster network and the company is managing 100 million views per month on YouTube.
While at ITV, Pembrooke tripled the use of catch-up TV service ITV Player by deploying it to mobiles and connected TV platforms, and grew online reach through the relaunch of services such as ITV News.
Pembrooke also managed the European Product Operations team that designed and developed online destinations including Yahoo! News, Yahoo! Eurosport and Yahoo! Answers.