IBC 2012 PREVIEW – AMSTERDAM. Stand no. 1.B79. With a showcase of its innovative hybrid portal, Media Broadcast will demonstrate the efficient combination of TV and internet at IBC. The HbbTV-based service contains value-added services such as news or weather information as well as popular on-demand services and TV catch-up portals.
The portal thereby backs viewers’ changing usage behaviour and complements the linear programme offering with non-linear on-demand services – seamlessly and without a change in media. The future-oriented hybrid portal will be offered on all distribution platforms in future starting with DVB-T.
Media Broadcast is currently in discussion with all large content partners present on the internet portals of many reception device manufacturers. As a non-proprietary solution, Media Broadcast’s hybrid portal will universally offer this content on all HbbTV reception devices in future.
The focus point of the IBC presentation will be Media Broadcast ‘s broadcast network services (BNS). They enable IP-based live video transmission of SD and HD content of up to 1080i at a video data rate of 64 Mbit/s and access bandwidths of up to 1 Gbit/s.
The service which is available nationwide in Germany and internationally offers full broadcast connectivity on a global scale with BNS handover points in Los Angeles, Washington, London and Vienna.
As an international player of the media industry, Media Broadcast also engages in the evolution of terrestrial television outside Europe. At IBC, Media Broadcast will inform about the consulting, planning and development of DVB-T2 transmitter networks in markets such as Asia. The latest reference is the successful completion of a trial in T2 standard in Singapore.