The Bold and The Beautiful app for Roku

WATCH VIDEO. A new app of CBS’ The Bold and The Beautiful, which showcases 75 of the series’ most memorable episodes, is now available on Roku set-top boxes.

Three collections of fan-favourite episodes are included in the app: Most Shocking Moments, Catfights and Brawls and Best of Ridge, Brooke and Taylor.

Viewers can simply install the free TV app on their connected TV devices, just like they would install an app on their iPhone or iPad. Once installed, they can watch each episode on their large screen TV for free with sponsored ads.

US-based adRise, a company that develops branded apps for all of the major connected TV platforms and generates revenue from advertising and subscription revenue, will deploy the app to all of the major internet-connected TV devices such as TVs, Blu-ray players, set-top boxes, game consoles, and iPad and Android tablets later this year.

“Viewers have responded enthusiastically, saying they hope to see more,” said adRise executive, Thomas Ahn Hicks. “Our initial data indicates there is a passionate viewing audience for The Bold and The Beautiful. Viewers typically watch all of the episodes once they have viewed a few of them.”

Watch a video of the adRise The Bold and The Beautiful app. (Picture courtesy of CBS)