Sky Deutschland has seen the first positive EBITDA under the Sky brand. Its Sky Premium HD service has grown by 64% to 1,171,800 (Q2 2011: 714,200) on June 30. More than 37% (Q2 2011: 26%) of all Sky subscribers subscribe to the HD service.
With the recent launch of SkyAtlantic HD, Sport1+ HD, and TNT Serie HD, Sky D customers can now receive up to 58 HD channels, which will be expanded to over 60 channels by the end of 2012.
Brian Sullivan, CEO of Sky Deutschland, in a statement: “This has been an important quarter for Sky. We have achieved a number of major milestones across the business, including longterm agreements with key studios and sports rights partners, as well as the first positive EBITDA under the Sky brand.
“Demand for Sky’s expanded range of products and services is accelerating as our absolute focus on customers delivers the high-quality content, leading innovations and top service they deserve. While there is still more to do, both the momentum in our business and the potential in the market are stronger than ever.”
The total number of customers was 3,132,000 (+14%) on June 30 with gross additions totaling 124,000 (+27%) and an improved churn rate, 12-month rolling: 11.5% (from 12.4%).
Sky+ was another important driver for the business with the number of Sky+ subscribers increasing by more than 400% to 584,000 (Q2 2011: 116,100).
Sky Go recorded almost 6.9 million customer logins against 1.3 million for the same period last year.
The financial performance of Sky Deutschland continued to improve strongly in Q2 2012 with the company delivering a positive EBITDA of €23.0 million (Q2 2011:negative €23.4m). Revenues increased by 18% to €326.7 million (Q2 2011: €276.3m), supported by the 14% increase in subscribers and an ARPU growth of €1.47 to €32.16 (Q2 2011: €30.69).