At the end of the second quarter, 76% of all Dutch homes were watching digital – up from 73% a year ago. With a 50% market share, cable is still the dominant distributor for digital TV.
Digital terrestrial reception via the KPN Digitenne platform accounts for 12%. IPTV has a 7% share, satellite DTH has a 6% share and Fibre-to-the-Home 4%. The remainder of homes still watch analogue cable.
The percentage of PVRs went up from 36% to 39%, with the number of PVRs being part of a cable STB going up from 16% to 19%.
Tablet ownership is now 19%, while 11% have web access to TV in their homes. Other notable figures include: 32% of all homes own a game console, computer ownership is 90%. DVD ownership is 36%.
These figures are from the Media Standard Survey, carried out by TNS-NIPO, on behalf of the Stichting Kijk Onderzoek, the organisation that issues daily TV viewing figures in behalf of private and public broadcasters.
About Robert Briel
