Kabel BW is to adopt the Liberty Global ‘bloom’ logo this autumn as the company continues to harmonise its fascia.
Already the credit pools of Unitymedia KabelBW and KBW have been merged and a single company with one management team was put in place on July 1. Unitymedia already carries the bloom, used extensively across Liberty Global and its UPC subsidiary, and is said to have been accepted by the market.
The combined Liberty Global-owned cable operation reported improved ARPU of 9%, reaching €18.63 in Q2 2012. An additional 57,000 digital cable RGUs were added on the back of demand for HD content.
Revenue grew 11% to €443 million in Q2 and 10% to €874 million during H1 2012, but the company still took on losses of €25 million during Q2 and €43 million for H1 2012.
The video subscriber base remained relatively stable at 6.7 million, consisting of 2.1 million digital and 4.6 million analogue cable subscribers.
Approximately one-quarter of digital subscribers now subscribe to a rented HD capable device. Of that HD capable video base, an increasing number is taking an additional HD content subscription, driven in part by HD content that was recently added to our premium HD tiers.