Viacom expands CEE footprint

Viacom International Media Networks (VIMN) will launch Comedy Central Extra in six Central and East European markets tomorrow (August 1).

Available to over 1.5 million cable and DTH households served by SBB-Telemach in Bosnia & Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia, the 24-hour service will be fully localised into Croatian, Serbian and Slovenian.

Comedy Central Extra, which is aimed at 18-34 year olds, made its debut in the UK in 2009, followed by the Netherlands two years later.

 

Chris Dziadul About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com