BARB, the organisation that gathers data on UK television viewing, is to add its web-TV meter into another 500 homes.
Over the last few years BARB has gradually been adding the capability to measure TV viewing via laptops and PCs and, after extensive testing, the system has now been proven in the initial roll-out of 100 homes. A version is also in development to transfer the capability to tablet devices.
The project has been carried out by Kantar Media Audiences, which undertakes audience research on behalf of BARB.
“Once rolled out, the web-TV meter will take reported viewing beyond the TV set and enable BARB to maximise reporting from our panel. It should also allow us to align panel reporting with other (server) data sets in future, potentially opening the door to develop ways to integrate such data into the BARB system,” said BARB chief executive Bjarne Thelin.
BARB is a not-for-profit limited company owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising.
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