Further details are beginning to emerge about TV Markiza’s soon-to-be-launched third channel.
Medialne reports that it will be known as Dajto, target male viewers and probably make its debut right after the Olympic Games in August.
TV Markiza is the leading TV station in Slovakia and part of the CME group.
TV Nova, its counterpart in the Czech Republic, has just launched such a channel, named Fanda, and Dajto’s programming and format are likely to be similar.
TV Markiza has yet to confirm details about its third channel, which will join the flagship service, also known as TV Markiza, and Doma, a channel targeting female viewers.