Smartclip, part of Adconion Media, will monetise all ad inventory on the LG smart TV platform across Europe, Russia and Australia.
The agreement between Smartclip and LG Electronics covers 14 markets and will give advertisers access to the entire ad inventory on the LG smart TV platform, including pre-roll and banner ads and interactive ad formats. In Europe, the German fashion company New Yorker will be the first advertiser to run a campaign across the new platform.
Shirlene Chandrapal, VP, connected TV at Smartclip, said in a statement: “Europe is one of the world’s largest TV markets so it is great to be able to work together with one of the largest TV manufacturers worldwide on such an exciting product. Smartclip’s partnership with LG gives advertisers new opportunities to target their audience on the biggest screen combining the best of the web and TV.
“Connected TV is beginning to really take off and LG Smart TV is the perfect way to reach consumers on all levels of engagement. This is the first time advertisers can close the missing gap throughout the whole consumer journey on Smart TV”.
Young-jae Seo, VP of the service business division of LG Electronics Smart Business Center, added: “By forming a partnership with smartclip, the top global platform for multi-screen brand advertising, LG has secured an entrance to the European, Russian and Australian advertising markets. Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model and advertisers will also have great opportunities utilizing this effective marketing tool for global TV advertising campaigns.”