CNN and Facebook have partnered to offer a social experience for CNN’s on-air, mobile and online audiences and Facebook’s more than 160 million US users.
In this partnership, Facebook and CNN are teaming up to take the pulse of the American electorate and amplify the voices of the social site’s users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of election day.
The I’m Voting app will enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people’s Facebook timeline, news feed, and real-time ticker.
The app, which will be available in English and Spanish, will enable people to share their commitment to vote and support of particular issues or candidates with friends and will provide a way to see how many of their own friends they’ve enlisted to support those issues or candidates. These commitments will be visually displayed by US state on an interactive map.
The app will serve as a ‘second screen’ for CNN’s America’s Choice 2012 political coverage. Via on-air, online and mobile segments, CNN personalities will use the app to ask Facebook users the most important questions driving the national dialogue and report on their answers.
Facebook and CNN will measure metrics about President Obama, Vice President Biden, Mitt Romney, and the Republican vice presidential candidate as soon as the running mate has been named. As the campaigns progress, Facebook will report the aggregate amount of discussion surrounding each candidate and CNN will drill down on specific state-by-state analysis.
“We fundamentally changed the way people consume live event coverage, setting a record for the most-watched live video event in internet history, when we teamed up with Facebook for the 2009 Inauguration of President Obama,” said KC Estenson, SVP CNN Digital. “By again harnessing the power of the Facebook platform and coupling it with the best of our journalism, we will redefine how people engage in the democratic process and advance the way a news organization covers a national election.”