Liberty Global has introduced a new corporate identity with a look that will already be familiar to customers of UPC Broadband.
Under the tagline ‘Connect. Discover. Be Free’ the refreshed identity features a version of the highly-recognised ‘bloom’ icon.
As part of the global initative all corporate offices, including the UPC Broadband offices in the Netherlands, will operate under the Liberty Global banner.
President and CEO Mike Fries said, “Digital technology has forever changed the way that consumers communicate with one another, and how they are informed and entertained. Liberty Global’s refreshed corporate identity was developed to reflect how our market-leading broadband, voice and video services provide millions of customers with the freedom to connect to and discover their world.”
Liberty Global serves a total of 20 million households with 20,000 employees across 13 countries.