Sony Pictures Television (SPT), an indirect wholly-owned subsidiary of Sony Pictures Entertainment, has signed an agreement to acquire approximately 32% of the shares of Multi Screen Media Private Limited (MSM), which are owned by Grandway Global Holdings Limited and Atlas Equifin Private Limited.
The agreement, subject to government approval, will bring SPT’s interest in MSM to a little over 94%. The closing for this transaction is expected to take place by the end of December 2012.
“SPT has enjoyed great success with our channels in India and this acquisition further demonstrates our commitment to entertaining Indian audiences,” said Andy Kaplan, president, worldwide networks, SPT. “We’d especially like to thank Grandway and Atlas for their entrepreneurial spirit that helped to get this venture off the ground 17 years ago.”
MSM operates television networks in India and its channels include Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium movies and
special events channel; SAB, a Hindi channel focusing on entertaining modern India; PIX, a channel that airs Hollywood movie product; MIX, a dedicated music channel; and the recently launched sports channel,