Ziggo and UPC, the two largest cable operators in the Netherlands, continue to lose market share.
According to the Dutch digitalekabeltevisienieuws.nl website (available in Dutch only), the small operator Rekam in the city of Gouda is losing even more market share than its bigger colleagues. The reason could be that Rekam no longer distributes analogue channels.
On March 31, 2012, UPC served 64.1% of all homes passed, while Ziggo connected 70.8% of all homes passed. By contrast, Rekam only reached 61.5%.
The Rekam network is a unique operation in the country as it is the only network where customers can choose between two different TV providers.
Rekam itself is offering a basic digital bouquet for the lowest price in the country, €6.95 a month.
Customers can also chose to subscribe to a more expensive bouquet offered by CAIWay with a wider choice of channels. The CAIWay TV packages start at €17.95.
Total cable penetration in the Rekam footprint is now 61.5% with a total of 56,058 subscribers, of which Rekam has 19,996 and CAIWay 14,501.
Like both UPC and Ziggo, Rekam also offers full triple play services, including fixed telephony and broadband access.
The graph under shows the development of cable penetration from June 2008 till March 2012.