The proportion of people participating online is now significantly higher than 10%, says the BBC’s head of audiences for BBC Future Media, Holly Goodier.
New Research conducted by the BBC and labeled The Participation Choice shows how the UK population is increasingly interacting with digital media; sharing links, writing blogs and uploading photos.
“Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill,” says Goodier.
Some 77% of the UK online population is now active in some way, driven by activities that not only have become easier, but are accepted as the rule. 60% of the UK online population participates in this way through activities ranging from sharing photos in participating in a discussion.
However, almost a quarter of people (23%) remain passive with no participation.
Significantly, there is no digital divide here, 11% of those remaining passive also classified as early adopters.