The Business of Multiscreen Television
French telecoms operator Bouygues Telecom has announced it is acquiring Darty Telecom with almost 340,000 customers.
The acquisition includes the IPTV and broadband service Dartybox and mobile MVNO Darty Mobile. Under the new deal, Bouygues will sell its products under its own name in the 226 Darty shops across the country.
The triple play Dartybox will be replaced by Bouygues’s own Bbox Sensation STB.
According to Kesa Electricals, the owners of Darty, the deal is worth around €40 million.
About Robert BrielArnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.
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