YouTube is in the process of rolling out live streaming to its partners, while making pay-per-view possible for content owners.
In order to make live streaming easier for content partners, YouTube is now introducing Wirecast for YouTube Live. This new software is free for YouTube partners and allows producing and streaming professional-looking live events directly to YouTube from any desktop.
Wirecast allows capture and switching between multiple video and audio sources, roll in of media files and images and add live effects and overlays.
YouTube has also started to offer PPV capabilities for live streaming, alongside the regular ad-supported model. For the moment, paid content is only available for content owners in Canada, Japan, France, the US, and the UK.