MIPTV 2012 – CANNES. International Lyons-based news channel Euronews said it has reached its goal of becoming the most connected media worldwide, and announces the launch on 11 smart TV platforms.
The channel offers on-demand short format programmes, multiple services in different languages and fast reacting news produced by the 400-strong journalist team.
The list of 11 manufacturers includes Panasonic (EMEA), Philips (world-wide), Roku (US, UK, Ireland), Toshiba (Europa, with ME and Asia to follow in Q2, 2012), NetRange MMH (connected TV solution for around 60 brands including Loewe, Vestel, PEAQ and SES Astra/HD+; availability is worldwide), Samsung (Europe), Sharp (Europe), TechniSat (Europe), Google TV (US); with Sony launching now (worldwide) and LG to follow later this month (also wordlwide).
All content is available in five different langiuages: English, French, German, Italian and Spanish. Users can watch the very latest news as well as the lifestyle magazines Cinema, Le mag and No Comment. The service on Sony Entertainment Network is offering three additional programmes: Business, I talk and U talk.
Walid Chamak, marketing manager of Euronews said in a statement: “We are very excited to strengthen our leadership globally on Smart TV amongst all international media. These partnerships reinforce our brand deployment strategy offering our audience a new way to access our content. euronews is committed to diversify the viewing experience on all screens and platforms, delivering “the right content, to the right place, at the right time”. All our Smart TV platforms are now included in our sales offer to allow local and global advertisers to reach new target audiences.”