Modern Times Group (MTG) intends to keep TV3 and LNT as separate stations if the Latvian Competition Council (CC) grants it permission to take over the latter.
Quoted in DB, Kaspars Ozolins, head of its Baltic operations, said that from MTG’s perspective the transaction is a business decision and that were LNT to cease operating there would be a risk for foreign channels taking its place, having a negative impact on local content.
He added that MTG is a long-term player in the Baltic Republics and will invest in LNT as it continues to develop both it and TV3.
Significantly, LNT and TV3 have different audience profiles, the former appealing to an older demographic aged 40-60 and TV3 to viewers aged 20-35.
MTG announced the acquisition of LNT, subject to approval from the CC, earlier this month.
About Chris Dziadul
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Digital TV Eastern Europe NEW REPORT by Simon Murray of Digital TV Research. 2012 is a watershed year for Eastern Europe as the number of digital homes for 15 forecast countries will exceed the analogue total for the first time. This electronically-delivered,150-page report comes in three parts, a PDF file and two Excel workbooks. Countries covered include Russia and Ukraine.