Myspace has announced the launch of Myspace TV, a new service that makes the television experience social, which will first become available on Panasonic Viera Connect-enabled HDTVs.
Initial channels on Myspace TV will be music-focused, leveraging Myspace’s music rights and leading library of 100,000 music videos and 42 million songs.
Myspace TV will expand beyond music, however, to encompass movies, news, sports and reality channels, with a growing lineup of today’s most popular broadcast and on-demand content.
Audiences will not only be able to view their favourite television programmes, but Myspace TV will also allow them to chat about what they’re viewing while they’re viewing it and invite friends to watch with them virtually.
“Myspace was the first successful social network because it allowed individuals to share their interests, listen to music, express their creativity and connect around the things they love,” said Myspace CEO Tim Vanderhook.
“Historically, TV has been a shared experience, as people gathered together to watch their favorite programs. Our belief was that we could enhance the TV experience by increasing viewers’ ability to connect to both content and each other. By partnering with Panasonic, we’re bringing together the content that people love and a social experience in one service: Myspace TV.”
Launching in the first half of 2012, Myspace TV’s over-the-top television service will be offered across the Panasonic Viera Connect platform.
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