Apple has launched iTunes Movies in the Netherlands without an official announcement. Until now, movies were only available to some European countries, Japan and the US.
In Holland, iTunes movies are available at €7.99 for library title purchases and €11.99 for new releases. iTunes movie rentals are €2.99 for library title rentals.
According to Apple blog, One More Thing, there are currently 270 films available, a number of them in HD Ready quality. Available titles include Social Network, Black Swan and Tangled.
TV series are not yet available in the Dutch iTunes store.
Apple is expected to announce the availability of Apple TV in the Netherlands and other territories during the Apple event on Tuesday, October 4.