50% of tablet owners are viewing not only feature-length movies on their device but TV shows as well, according to US research firm In-Stat.
Tablet and smartphones are not only becoming vital new screens for video consumption but are also functioning as personal interaction devices for video-centric social networking and applications.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” said Keith Nissen, research director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a centre-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multi screen usage model that reflects social interaction, screen interaction, personalisation, and mobility.”
Additional research findings from In-Stat’s new Q2’11 US Multiscreen Video Database include: frequent mobile video users will more than triple over the next five years.
Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programmes currently being viewed; 86% of smartphone/tablet users will view video on their mobile devices.
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home.
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices.