AETN UK rebrands as A+E Networks UK

AETN UK, a joint venture between A+E Networks and BSkyB, is rebranding as A+E Networks UK. The new company name and logo is part of a rebranding that will see the company adopt a new distinctive look and a new mission statement.

Following its merger with Lifetime, A+E Networks (US) decided to create a central vision to reflect a global entertainment masterbrand with a strong portfolio of channels in a changing media landscape.

The new logo features a contemporary colour palette and fresh typography that could be easily recognisable and reflect with the global communications company that A+E Networks is today.

Tom Davidson, managing director for A+E Networks UK, says: “At A+E Networks UK we’ve been in the business of reinventing storytelling since 1995 when HISTORY™ first launched. Through our portfolio of diverse channels we offer viewers inspiring stories, inventive new genres and great entertainment.”

The new corporate image, company name and logo was unveiled in the US in May and will be rolled out from today across the UK, Central & Eastern Europe, Nordics, Benelux, South Africa and the Middle East.