MTG will launch its third FTA channel in Lithuania on October 3.
Known as TV8, it will target female viewers aged 35+ and complement its existing services TV3 and TV6, which currently have a combined audience share of around 30% in the 15-49 age group.
TV8 will broadcast in Lithuanian and Russian and be initially available to over 60% of Lithuanian TV households via MTG’s Viasat DTH platform and major local cable and IPTV networks.