Sony boosts presence in Baltics

Sony Entertainment Television has secured carriage on Interactive Gala TV, the IPTV service operated by the Lithuanian incumbent telco TEO LT.

Fully localised, with programming subtitled and promos voiced over in Lithuanian, the channel will make what will be its debut in the country on April 4.

Sony Entertainment Television was launched in Estonia and Latvia last year, and with carriage on Interactive Gala TV will have a subscriber base of just under 500,000 in the Baltic Republics.

Globally, Sony Television’s TV networks now reach 500 million subscribers in 140 countries.