CTC MEDIA CAPITAL MARKETS DAY – LONDON. TV is set to remain the dominant advertising medium in Russia in the next few years despite the growing popularity of the internet.
Video International’s Analytical Centre predicts that TVs share of ad spend will be 51% in 2015, down only one percentage point on the figure in 2010. The internet will meanwhile account for 15%, as opposed to 11% in 2010.
Both print and outdoor will be the main losers, in the former instance falling from 18% to 15%.
TV ad spend in Russia in 2015 is expected to reach $8.5 billion (€6.02 billion) at current exchange rates, with the total ad market being worth $16.5 billion.
Russia was already the fifth largest ad market in Europe in 2010 and is predicted to be the largest by 2013.