NBC Universal launches PictureBox Player

NBC Universal has created a new streaming service for its PictureBox movies on demand streaming service. Versions of the PictureBox Player have been created for PCs, the iPad and Samsung’s internet-connected SmartTVs, where PictureBox is already available in the UK and Ireland. The studio is planning to extend the service geographically as well as adding additional connected devices.

Subscribers to the service will be able to access content on multiple devices through a single subscription. Content will be shared with ‘traditional’ television platforms that include  BT Vision, Virgin Media, Top Up TV and TalkTalk. PictureBox is also available in Poland, where it is carried on DTH platform n, and in Singapore.

A comparatively small library of 28 titles are available at any one time, though these are refreshed on a weekly basis. Highlights of films currently available on PictureBox Player include Mamma Mia!, Charlie Wilson’s War, Pride & Prejudice and The Tale of Despereaux.

“The launch of PictureBox Player in the UK and Ireland is a major step in the evolution of the PictureBox brand, and now provides consumers the convenience of multiple screen access,” said NBC Universal International Television Distribution President Belinda Menendez.

PictureBox Player is being made available to consumers via technology developed by SyncTV Corporation.