Magyar Telekom saw strong growth in its TV customer base in 2010, ending the year with a total of 748,774, or 18.8% more than 12 months earlier.
It was most pronounced in the IPTV sector, where take-up grew by 84.4% year-on-year to 124,374, though the DTH subscriber total also increased impressively, up by 62.8% to 254,188.
On the down side, take-up of the company’s cable services continued to fall, the 370,212 customers at the end of 2010 being 9% down on a year earlier.
Blended TV ARPU was also down, from HUF3,280 (€12) in 2009 to HUF2,949 last year.
Magyar Telekom’s share of the retail DSL sector at the end of 2010 stood at 63% (58% in 2009) and it claimed 20% (19%) of the cable broadband market.
Its retail DSL (462,566, +6.2%) and cable broadband (181,056, +18.4%) customer totals, as well as fibre optic connections (19,109, +163.7%), were all higher at the end of 2010 than a year earlier.
Outside Hungary, Magyar Telekom ended 2010 with 30,123 IPTV subscribers in Macedonia (+112.9%), as well as 40,042 (+35.2%) in Montenegro.
Overall, its revenues in 2010 were, at HUF644 billion, 5.3% lower than a year earlier. EBITDA was also down (by 14.5% to HUF213 billion), while profits were down by 17.1% to HUF64.4 billion.