Liberty Global’s European content division Chellomedia has reported record subscription numbers for its Dutch premium channels Film1 and Sport1. At the end of 2010 there were 460,000, up 7% compared to the previous year. The broadcaster also said that since the launch in August 2008 some 11.5 million movies were watched on-demand as part of the Film1 S-VOD service on UPC Nederland. In 2010, 7.2 million movies were requested.
Chellomedia has also announced the launch of Sport1 On Demand via Ziggo Interactive Television as a S-VOD service. Earlier this week, the company announced a rebranding of its Film1 premium movie channels.
According to Jeroen Bergman, managing director of Chello Benelux, the owner of Film1 and Sport1, “This growth shows that our premium channels are reaching an increasingly wider public. Last year, we expanded the offering on Film1 and Sport1 considerably with a series of advanced product features. Ziggo’s recent extension of Film1 On Demand is attracting many new film lovers. We are also expecting a good response from our sport shows on-demand on Ziggo in 2011.”