Blinkx enters connected TV ecosystem

Blinkx, best known for its video search engine, has launched a TV API (application programming interface) designed to allow TV and set-top box manufacturers access to the company’s index of over 35 million hours of online video.

The API pulls content from across the web, but is capable of filtering results based on the capabilities of the user’s devices, taking account of supported video formats.

The Cambridge University spin off uses a combination of patented conceptual search with speech and image recognition software.

“Blinkx is an unparalleled source for online video search and discovery through any platform. The Blinkx Web API was launched five years ago and today accounts for two-thirds of our global search volume, but mobile and TV are coming on strong,” said Suranga Chandratillake, founder and CEO, Blinkx. “We introduced our mobile API last summer, and already it has generated significant traction with partners like Samsung and EVRI. Providing an API for TV brings blinkx into the living-room and enables our partners to tap a flourishing audience as more consumers access Web video from their TVs.”

Blinkx is already working with a number of partners in the TV space, including set-top box developer Amino Communications, telco Belgacom and the interactive platform developer Miniweb.