MTV debuts in Israel

MTV Networks International (MTVNI) has launched a localised, Hebrew language version of MTV in Israel.

Operated in association with Ananey Communications, the service is on air for 24 hours daily and available to the 1.5 million subscribers of the DTH platform Yes and leading cable operator HOT.

Viewers can also watch MTV Israel online through the latter’s website www.mtv.co.il.

MTV Israel is the 64th localised MTV service to launch worldwide and its debut follows shortly on from that of Comedy Central Israel, which became available to HOT’s 1 million subscribers earlier this month.