UPC Austria has introduced a new app for the iPhone that enables subscribers to preview on demand content on the iPhone and iPad. The app makes it possible for customers to view trailers, read information, as well as booking the movie itself. The on-demand archive can be searched easily either alphabetically or by keyword.
The majority of UPC Austria customers have been able to view on demand content for the past year with a selection of concerts, children’s series and movies, many of them in high definition. Since October the line-up has been further bolstered following an agreement with the commercial channel ATV.
Around 40,00 movies are viewed each month on the service, with titles priced at €1.98 and €4.98 (for high definition).
