AOL and Endemol USA have announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing women’s audience, as well as at the broader AOL audience. The partnership will focus on creating premium, unscripted digital video content that will take advantage of the real time, interactive and community nature of the Web.
“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, president of AOL Media & Studios, in a statement. “Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners.”
“We are thrilled to partner with such a successful and global leading company like AOL,” said David Goldberg, chairman of Endemol North America. “This deal continues our growth as a leader in interactive digital entertainment, and we look forward to creating many genre-defining series with AOL.”
The first two built-if-sold series to be produced under the new agreement are:
“Re-Dressed By America”: an interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.
“Mamá’s Recipe”: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.